Dolly & Molly shop in the Shibuya Parco department store. (photo courtesy of The Japan News)
The reasons are many. According to Korea Herald, among the leading factors are: fashion enterpreneurs' confidence in Japan’s love for K-pop, television and other pop culture devices that can into revenues in the fashion industry. South Korea couture, cosmetics, other brands are rapidly establishing a name for their brands in the fashion market in Japan. Due to their excellent craftsmanship, South Korean companies are also known to quickly adopt cutting-edge fads.
