South Korea fashion penetrates Japan

SoKor fashion "makes inroads in Japan" says Korea Herald.

Dolly & Molly shop in the Shibuya Parco department store. (photo courtesy of The Japan News)

The reasons are many. According to Korea Herald, among the leading factors are: fashion enterpreneurs' confidence in Japan’s love for K-pop, television and other pop culture devices that can into revenues in the fashion industry. South Korea couture, cosmetics, other brands are rapidly establishing a name for their brands in the fashion market in Japan. Due to their excellent craftsmanship, South Korean companies are also known to quickly adopt cutting-edge fads.

CNN: South Korea's new refrigerator pants

American news network CNN depicts South Korean new fashion trend as quaint, "at least they're cool," it says.

The CNN feature says:

Like much of Northeast Asia, South Korea is enduring a massive heat wave -- the country nearly had a blackout Monday with power demand reaching record heights -- and South Koreans have been scrambling to keep cool as best they can.

Unlike, say, the past 20 fashion trends that all South Koreans embraced and discarded before anyone else knew they were a thing (neon skinny jeans, winged sneakers, lightning-bolt-shaped plastic earrings, platform Converses), the latest hottest fashion trend is based on the "cooling" functionality